April 22, 2021
Simple ways to run a recruitment campaign for your company!

Simple ways to run a recruitment campaign for your company!

These days’ various recruitment methods are being adopted by startups as well as industry giants to get a hold of fresh and skilled talent. In a world where competition is growing by every day, lagging in ideas or application of technology is a big loss for anybody who is looking for rapid business growth. Once you can not track you all employee you should use employee tracking. So many companies utilize employee tracking software as it helps to manage remote employees so much and is very easy to use.

When it comes to adopting various recruitment strategies, the idea of a campaign cannot be left behind. The campaign strategy is mostly used by the RPO Companies to target large-scale hiring cost-effectively.

What exactly is a Recruitment Campaign?

A recruitment campaign encourages job seekers to apply for their industry-specific roles. The sole purpose of the recruitment campaign is to attract qualified candidates and make them apply for the open positions at your organization.

Here, the recruiter holds significant responsibility to design and manage the entire recruitment campaign and make it work for the best of the company. Another factor when designing a recruitment campaign is to target both active as well as passive candidates. Active candidates are the ones looking actively for the job whereas passive candidates are the ones who are already working somewhere or still studying. A successful recruitment campaign solves all your purpose and helps you aim for a bigger crowd of job seekers.

Tips to create a Recruitment Campaign Strategy

When creating a recruitment strategy, the recruiter needs to follow certain tips that will accelerate the entire process towards a better direction. Mostly an RPO Company holds better expertise at creating recruitment campaigns and is also experts at producing good results that too at cost-effective rates. But if you are an internal recruitment team looking forward to some functional campaign creation tips then read below.

Specify your target audience

First of all, set the right priorities and exactly define the purpose of the job opening. Once you are clear about what the job profile is, it will become easy to target the right candidates. In case it is client-based hiring then do enquire all about the qualification, skills, and specifics they are looking for in the candidate. Next, to simply the things you can draft a rough campaign message highlighting all the specifics acquired from the client.

Choose an ideal platform

These days social media is a direct point of contact between recruiters and job seekers. Everybody is actively using social media and other job forums such as LinkedIn, Glassdoor, etc. so it is your call which one to pick.

Concentrate on creatives

It is clear that a campaign is created to convey a point to the target audience but how are you conveying it, also matters. Just throwing out plain words is not something that can gain the attention of readers. This is why you need to be creative here and come up with fun ideas that are unique and catchy. The use of images, videos, infographics, and sliders is something that you should put in your recruitment campaign.

Make sure to follow up

Every part of your campaign should have a highlighted and well-defined call to action. Reaching out to interested candidates regularly and keeping them in the loop through emails and messages can make your campaign a sure hit.

The end goal of a recruitment campaign is to get qualified candidates ready to work at your organization. Running a recruitment campaign is just the beginning of the recruitment methods and there is a lot more to it.

Methods to leverage your Overall Recruitment Process

Apart from the recruitment campaign, a best RPO Company would also seek other recruitment methods as well, so even you should do the same.

  1. Posting advertisements

Using your career site or social media and job boards for posting advertisements is a good way to directly announce the opening. It also helps in creating brand awareness and get a large number of job seekers to easily apply for the profile. The downside to it is that the right placement of the ad is important, also it is expensive if done by the organization itself.

An RPO Company is well aware of these tactics and knows how to place the ads and how to create an effective content copy for the same. Also, all these benefits come as a part of the package and no extra expenses are required from your end.

  • Updating the Database

The talent pool database is the key to get hold of past applicants and getting something fruitful out of it. Many times, there are three to four selected candidates for the same job profile but only one is chosen. So later on, when the same profile is vacant then the earlier selected candidates can be inquired for the same.

  • Referral Programs

Employee referral programs are a common thing in an organization and it is indeed effective. It encourages the existing staff to provide qualified references for which they also get some incentives. The recruitment method is swift and trusted to provide effective results.

  • Announcing Internships

If you are seeking candidates for fresher vacancies at the organization then internships are the best way to acquire fresh talent. Here there is a lot of scope to train the freshers according to your requirement and get full-time employees out of the internship lot.

  • Seeking assistance from an RPO Company

Why go through all the stress when dedicated professionals are waiting to help you! RPO Companies are experts of hiring trends and exactly know how to do it. Some of the benefits of tying up with an RPO Company are-

  • Cost-effective Plans– No need to worry about long-term contracts that cannot be terminated. RPO Companies are flexible and provides you with several contract options. No need to tie up for a year as they also provide three months partnership options after which you can renew the contract if required.
  • Latest Software and Technology– The best RPO Company will always keep itself updated on hiring technology as it is the key to success. Using virtual interview software, pre-employability tests, and ready-made aptitude tests is not possible for the internal hiring team as they cost too much but an RPO Company keeps it as a part of the process.
  • Access to all the job forums– RPO Companies have got paid subscriptions to all the job forums which give them added benefits of integrated analysis tools and statistics.
  • Dedicated Professionals– Right from searching, interviewing to onboarding, RPO’s ensure that each and every step should be carried out by dedicated professionals and strategy creators.
  • No extra cost– There are no hidden costs to any of these added services and whatever is decided in the contract that is what the company sticks to till the very end.
Written by
Brittany Berkey
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Written by Brittany Berkey