Online reviews have taken over as the dominant form of word-of-mouth marketing for businesses. They can help increase sales, boost search engine rankings and even create a sense of brand trust.
For consumers, sites like Google Business Profile, Yelp and Healthgrades provide valuable information that can help make the right purchase decision (whether it’s that avocado toast or a knee replacement). However, online reviews are equally important for businesses.
1. Increased Sales
Online reviews are a powerful form of social proof that boosts sales for your business. Consumers will only buy from brands they trust, and positive reviews help to establish that trust.
It’s important to diversify the number of places where you allow customers to review your products or services. This helps you avoid being sucked into the SEO black hole of one particular review site. Plus, actively responding to reviews, whether they’re brimming with praise or constructive criticism, shows that you value customer feedback and are committed to improving your products and services.
2. Increased Customer Loyalty
Customers are 63% more likely to trust brands with online reviews. If you don’t have enough online reviews, customers will look for other options.
Positive online reviews showcase your company’s excellence, professionalism, and reliability. This gives consumers the confidence and faith they need to choose your product or service. Customers also value when a business is quick to respond to negative reviews. This shows that your brand cares about its customers and wants to make things right.
3. Increased Brand Awareness
Online reviews are a form of social proof that can help potential customers gain trust in your brand, products, or services. They can also increase brand awareness, especially when they are published on popular review sites like Google or Facebook.
One study found that products with as few as five reviews were 270% more likely to sell than those without any reviews. Therefore, it’s important for all businesses to have a comprehensive approach to online reviews that includes both on-site and off-site review management.
4. Increased Website Traffic
Online reviews have the power to drive traffic to your business. Consumers often use websites that allow them to filter search results by average customer ratings. This allows them to view only the products and services they have a high confidence in purchasing.
Online reviews are a form of social proof that consumers trust. 88% of consumers read online reviews before making a purchase decision and they trust them as much as personal recommendations from friends and family members.
5. Increased Search Engine Rankings
While nobody outside of Google knows the exact inner workings of its algorithm, experts do know that reviews influence search engine rankings. By adding reviews to your website, you can encourage interaction and boost shopper confidence while bringing in more organic traffic.
Online reviews can also give your website a boost in E-A-T (Expertise, Authority, and Trustworthiness), a core ranking factor for Google that helps ensure their search results are relevant and trustworthy for consumers. Encourage your customers to include keywords in their reviews for even more SEO benefits.
6. Increased Conversion Rates
A company can boost sales significantly by encouraging customers to leave online reviews site for Click Here. Statistics show that positive online reviews increase a brand’s conversion rates by 4.6%.
Businesses can encourage their consumers to review them by integrating feedback forms on social media, emailing them after their purchase, or using loyalty programs. Businesses that value their customer feedback can build trust and reputation, ultimately boosting conversion rates for their products. This is a domino effect that can impact all other aspects of their digital marketing.
7. Increased Customer Service
Online reviews provide a direct way for customers to interact with brand representatives and can help increase customer service. Responding to both positive and negative reviews shows consumers that you care about their feedback and are committed to improving your products and services.
Some business owners have a reluctance to encourage their customers to leave reviews. However, the majority of consumers say that reviews play a major role in their buying decisions. Consumers also tend to trust other consumers’ opinions over marketing materials.
8. Increased Brand Trust
Online reviews are a powerful tool for both consumers and businesses. Positive ratings on sites like Google, Angi, and Yelp help establish trust in potential customers when they are searching for your brand or products online.
In addition, well handled negative reviews can build customer trust and credibility for your business. It is important to have a diverse review profile across multiple third-party websites and social media channels. This will give you the best chance of capturing your target audience.