Which Statistic Indicates How Often A Click Has Led To A Conversion?

Which Statistic Indicates How Often A Click Has Led To A Conversion?

1. Conversion rate
2. Cost-per-thousand impressions (CPM)
3. Clickthrough rate (CTR)
4. Cost–per–conversion

Correct answer is:

1. Conversion rate

The conversion rate is the average number of conversions per ad click, shown as a percentage. For example, if you had 100 conversions from 1,000 clicks, your conversion rate would be 10%, since 100/1000*100% = 10%. Tip: More specific keywords often tend to have a better conversion rate than general keywords.