It is no question that search engine optimization (SEO) has grown to become one of the most popular digital marketing techniques today, and in Brisbane, such is no exception. As one of Australia’s most populous cities, Brisbane has a thriving $177 billion economy that attracts aspiring entrepreneurs and foreign investors to engage in business there. Thus, competition grows more and more intense over the years, and the need to differentiate your company from all other performers is now more critical than ever.
Nowadays, SEO Brisbane services are prevalent as businesses are continually looking out to increase their online presence. However, with SEO becoming a common practice for most companies, it is essential to utilize effective strategies to stand out from the competition. Below, you will find three SEO strategies that are often overlooked and ignored but should not be as they can bring lots to the game and offer tons of potential for any business.
Use High-quality Backlinks
Many businesses do not realize how vital link building is in an SEO strategy. Truthfully, backlinks are one of the critical factors that Google looks at to determine your search rank. Thus, you must use high-quality backlinks and monitor these to ensure that your links help establish the authority, credibility, and reputation of your business.
While having more links can naturally generate better results, you also have to be wary of your links’ quality. If your site is detected to have low-quality links with spammy content, you may risk getting penalized by Google or getting delisted from the search engine. Since link building is more technical than most SEO practices, you can benefit from getting SEO Brisbane services to ensure that your strategy is up to par.
Many marketers do not realize how large of a factor visual impact is in attracting users. While it is true that content quality matters in building customer loyalty and hooking their attention, it is equally true that users love visual content. Using infographics, in particular, can be a massive help to your SEO and content marketing strategy as they are informative, easy to understand, and appealing. Users enjoy this type of format since it allows them to learn and remember the information more quickly.
Optimize for Voice Searches
Voice search has long been existing in gadgets, but it was only recently when users began to use it more often, especially for searches. Back in 2019, you may have heard of the growing number of people that used voice searches, especially in products like Amazon Alexa and the like. The trend continues to stay strong in 2020 and is expected to grow even more in the coming years.
As such, you must optimize your site to cater to voice searches. Since these types of searches are structured in a way that sounds like a real question, you can expect users to be more specific about their queries. The most significant difference with voice and text searches is that the former has more intention, which makes it even more important that you are able to display your content to your target users.
As the world of SEO continues to evolve, you must continue to monitor and update your strategy to ensure that it generates positive results for your business. However, aside from looking into the most common and effective SEO practices, you must also utilize other techniques that are often ignored. In fact, it is the strategies like the three mentioned above that matter the most as they can set you apart from your competitors.
Author Bio: Nora George is a freelance writer who offers ghostwriting, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.